VERT Solar Finance wants to ensure your company’s success in the Solar Industry.

In the five-year span from 2009 to 2014, 112 solar energy companies in the United States and the European Union have gone under, with 76 companies declaring bankruptcy, becoming insolvent, or closing their doors, and the other 36 being acquired by competitors or ending up in assignment for the benefit of creditors.

What caused these failures, during a time when the C&I solar sector was poised to transform the US energy mix and the demand for solar-derived energy was growing so dramatically?

It’s a common story: solar startups were spending their investors’ money without a solid business plan or a firm grasp of the solar market. Like Internet startups during the dot-com boom of the late nineties, most of these failed solar ventures burned through their money on things that were not core to their business. Many thought that the investor money would just keep on coming in—even if they weren’t actually installing any solar panels. In the end, these companies ignored the universal truth of business: assets and cash flow matter.

The Solar Playbook eBook

Table of Contents

    • “You have to be running when the horse gallops by.”. 4
    • Why Go Solar in California? 6
    • Prices on par with the grid 7
    • Solar is incentivized 9
    • Reliable and ready 9
    • A hedge against future price hikes 11
    • Emissions-free electricity 11
    • Why Now? 12
    • You Have The Power. VERT Has the Pathway 13

Why We Wrote
This Book

VERT Solar Finance’s The Solar Playbook is a comprehensive guide to help the Energy Manager—the decision maker responsible for overseeing a new solar installation project for a company, school, or office building complex—navigate the complexities of the solar installation process.

With more than 100 years of combined experience on more than 50 renewable energy transactions totaling 7.2 GW of power generation, VERT Solar understands why companies have failed. And through The Solar Playbook, we are committed to helping energy managers plan and execute their projects to minimize risk and avoid failure.

This book, the first in a series of guidebooks for various US regions, is focused on what it takes to successfully develop a solar project in California. The state has led the US growth in solar installations over the past six years.